![]() Player’s historical spending trends - eg if they spend $10/week they should probably have several offers for $10, $20 and $30 Hundreds (and likely thousands) of personalized bundles that are segmented, constantly AB tested and refined. And they must be customized based on the player’s previous behaviors. To truly maximize the player experience and drive better monetization you have to truly know your game at every moment in the game.Īnd you must design offer bundles for each of those moments. And UA.īut very few seem to understand the importance of monetization. ![]() ![]() I don’t think a lot of people in gaming really realize what it takes to create a F2P game that can generate hundreds of millions of dollars/year.Įveryone tends to get the idea of retention. ![]()
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December 2022
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